Sell more.
Retain better.

Top Conversion Word-Smiths & Customer Journey Evals for Startups & SMEs

Content Creation
Client Journeys
Frank Johnson from Canada

“Clarity Nation helped us increased our sales. Full-stop!” - Frank Johnson, Canada

Clarity Nation: Top Conversion Word-Smiths & Customer Journey Evals for Startups & SMEs | Sell more. Retain better. Repeat.

Partner with Clarity Nation as your...

Conversion Word-Smiths

Vic Ramanath is a client of Clarity Nation

“The copy generated by Clarity Nation was spot-on and helped us increase conversions significantly.” - Vic Ramanath, India

Clarity Nation crafts eloquent content that resonates perfectly with your audience

  • Expert-Led, AI-Fortified: Benefit from human experience and AI precision producing clear, engaging content.
  • Real Impact: Experience substantial growth with our sophisticated and highly effective content strategies.
  • Brand Authority: Establish your brand as a leader in your field with our captivating, elegantly written narratives.
  • Engage & Connect: We captivate your audience and foster trust, using content that speaks true to your brand.
Increase conversion rates

18 FAQs - Content Creation

Learn from the questions our customers usually ask us about our Word-Smiths-powered & AI fortified Content Creation. If you have any queries left we haven't covered here please contact us!

  • Efficiency & Ease: Forget hiring a full-time content team, we provide quality content flexibly, aiding in your operational efficiency.
  • Expertise to Leverage: Benefit from our extensive content creation experience and AI tool expertise, streamlining your pathway to success.
  • Worldwide Appeal: Our clear and appealing writing style transcends borders, effectively boosting your brand recognition globally.
  • Time Back in Your Hands: While we dedicate ourselves to crafting top-notch content, you get more time to focus on strategic growth activities.
  • Storytelling at Its Best: Your unique journey deserves to be told in a unique way. We ensure your message stands out, increasing your relevancy and attraction in the market.
  • Cut Through the Noise: Our content not only accelerates organic growth but also aids in carving a distinct place for you amid market competition.
  • Skills Without Strings: SEO, social media, conversion optimisation - obtain access to specialised skills minus the overheads, enhancing your profitability.
  • Keeping You Fresh: We constantly infuse fresh perspectives, helping you adapt to changing market needs and staying innovative.
  • Efficiency & Ease: Forget hiring a full-time content team, we provide quality content flexibly, aiding in your operational efficiency.
  • Expertise to Leverage: Benefit from our extensive content creation experience and AI tool expertise, streamlining your pathway to success.
  • Worldwide Appeal: Our clear and appealing writing style transcends borders, effectively boosting your brand recognition globally.
  • Time Back in Your Hands: While we dedicate ourselves to crafting top-notch content, you get more time to focus on strategic growth activities.
  • Storytelling at Its Best: Your unique journey deserves to be told in a unique way. We ensure your message stands out, increasing your relevancy and attraction in the market.
  • Cut Through the Noise: Our content not only accelerates organic growth but also aids in carving a distinct place for you amid market competition.
  • Skills Without Strings: SEO, social media, conversion optimisation - obtain access to specialised skills minus the overheads, enhancing your profitability.
  • Keeping You Fresh: We constantly infuse fresh perspectives, helping you adapt to changing market needs and staying innovative.
We at Clarity Nation appreciate that you might want to give our services a test drive before going all-in. That's why we've set up low-cost, once-per-customer trial offers that you can grab over at This way, you can see what we're all about without having to dig too deep into your pockets. Plus, it's a great chance for us to show you just how committed we are to doing an exceptional job. Our main goal is to be clear, upfront, and provide top-notch service to all our folks. Check out this trial offer and see for yourself what Clarity Nation is all about!

Here's how we help overcome common obstacles in content creation and development:

Content Development Expertise: With Clarity Nation's team of skilled writers, your business can tap into unmatched expertise in creating compelling content.

Consistency in Brand Voice and Message: Our understanding of brand values ensures a coherent and consistent voice across your content pieces.

Time Constraints: By offloading your content creation to us, your team can focus on the core business functions.

SEO Knowledge: Clarity Nation excels at integrating cutting-edge SEO strategies into content development, promoting higher visibility.

Engaging Content: We specialise in creating engaging narratives designed to hold your audience's interest.

Strategic Content Planning: Our comprehensive content strategies ensure that your campaigns hit the mark every time.

Quality Content: Clarity Nation guarantees a steady flow of high-quality content to uphold and enhance your brand's credibility.

Audience Insights: We leverage audience insights to deliver tailored, personal content that resonates with your target base.

Performance Tracking: Clarity Nation uses state-of-the-art tools for content analytics, ensuring iteratively improving content effectiveness.

Multilingual Content: We have a diverse team capable of delivering content in various languages for your global clientele.

Keeping Up with Market Trends: With Clarity Nation, your content will always reflect current market trends, keeping it relevant and engaging.

High Volume Production: We can scale in pace with your business growth, ensuring content availability as and when required.

Up-to-date Technological Skills: We are equipped with latest content formats and tools ensuring contemporary content creation.

Defining Unique Value Proposition: We have experts in articulating even the most complex value propositions in an easily digestible way.

Budgetary Restraints: Clarity Nation provides cost-effective solutions that deliver high-quality content creation without breaking the bank.

At Clarity Nation, we're strategically blending high-tech AI tools with seasoned Content Creation expertise to deliver a unique, value-added service.

Our use of AI tools assists our experienced writers by automating the nuts and bolts of the process, quickening turnaround times, and enhancing precision. Yet, it's our talented writers who drive the creative process, infusing each piece with the necessary emotion and understanding of your brand.

With Clarity Nation, you experience a uniquely efficient service without compromising on the human touch and creative charm of impactful copywriting.

Here at Clarity Nation, we specialise in various types of Content Creation. Our expertise spans Website Copywriting, SEO Copywriting, Advertising & Sales Copywriting, Social Media Copywriting, Blog & Article Writing, Email Marketing, and Ghostwriting. With us, you can find comprehensive solutions to all your copy needs.
  • Website Copywriting: We enhance your online presence with persuasive and clearly articulated content for your website pages, painting a vibrant image of your brand and offerings.
  • SEO Copywriting: Our engaging content is SEO-friendly, incorporating specific keywords to help your site rise in search engine ranks, driving organic traffic and conversions.
  • Advertising & Sales Copywriting: We provide compelling ad and sales copy to capture your target audience's attention. Our writing skilfully presents your unique value proposition to drive engagement and sales.
  • Social Media Copywriting: Our services boost your brand's social footprint. We create posts, captions, and profile descriptions that resonate with your audience, inspiring interaction, shares, and growing your follower base.
  • Blog & Article Writing: We help establish your brand as a trusted authority by crafting informative and engaging blog posts and articles. This not only provides value to your audience but also enhances your SEO performance and loyalty amongst your followers.
  • Email Marketing: Our team engages your mailing list with persuasive email marketing campaigns. Our targeted messaging encourages readers to take action, thereby increasing engagement and revenue.
  • Ghostwriting: We provide quality content under your brand's name. Our ghostwriters are well-versed in a wide range of formats, including articles, blog posts, to some degree speeches, and books.
  • White Paper and Case Study Writing: We reflect your brand's expertise through deeply researched and persuasively written white papers and case studies. These are ideal for B2B marketing and establishing your brand as an industry thought leader.
We are committed to delivering high-quality, bespoke content that aligns with your brand vision and objectives. Let's empower your message together.

So you're curious about how we turn your ideas into compelling copy? Let's break it down:

  1. Consultation:We start by talking with you about your brand, its goals, and your vision. By understanding your business intimately, we can create content that truly represents you.
  2. Strategy Development: After our consultation, we take the insights gathered and plot out a targeted strategy. This becomes our content roadmap, outlining what needs to be communicated and how we'll say it.
  3. Content Creation: Once the strategy is set, our writers take the reins. They sculpt compelling copy that’s steeped in your brand's identity and resonates with your target audience.
  4. Reviewing & Revising: Then, it's your turn to review the content and share your feedback. We tweak and adjust until everything fits just right and you’re completely satisfied.
  5. Delivery: After your approval, we wrap up and deliver the polished, final copy that’s ready to make an impact.

Want Clarity Nation to come up with stuff? We understand that some clients prefer a more hands-off or "just get on with it" approach. If you're one of them, no problem. We can adjust our process to suit your comfort levels and still achieve excellent results. No matter the project size, from minor rewrites to in-depth content strategies, we have the flexibility and expertise to handle it. At the heart of it all is understanding―your needs, your brand, your style — because that's what makes great copy.

At Clarity Nation, we don't see ourselves as just another service provider - we consider ourselves your partner. Whether you hand us a detailed brief or an abstract concept, we adapt and deliver top-tier results. For comprehensive briefs, we tightly adhere to your outlined requirements while injecting our unique creative flair. On the other hand, less detailed briefs allow us to maximise our creative liberty, intuitively constructing engaging copy that embodies your company's spirit. In either scenario, continuous communication, rigorous quality checks, and your feedback maintain the project's alignment with your vision. It's this adaptable partnership approach that allows us to consistently deliver high-quality copy, no matter the brief's detail level.

At Clarity Nation, we've built a rich legacy of thriving Content Creation projects across various industries. Our diverse experiences allow us to creatively adapt and deliver content that resonates with distinct markets and audiences. However, honouring confidentiality is a cornerstone of our business ethos. Building trusting, long-term relationships with clients is crucial to us. It means we don't disclose specifics about our projects or disclose client identities. While it might limit the project details we can share, it underlines our commitment to privacy. So, no matter the project, we do what we excel at - crafting high-quality content with respect for your confidentiality.

Clarity Nation ensures your brand's voice is correctly represented in our work by deeply understanding your brand's identity, tone, and ethos right from the project's inception. This understanding guides our Content Creation process, ensuring the content produced resonates with your brand's unique voice.

At Clarity Nation, we integrate advanced SEO insights and excellent Content Creation to boost your website's visibility. We conduct valuable keyword research and create engaging, readable content that not only targets high-volume search terms but also enhances user experience. Our focus lies in increasing organic traffic, dwell time, and user engagement, which all contribute to elevated SEO rankings.

We recognise that each digital platform requires a distinct approach for content creation. Websites necessitate crisp and engaging content with a strong SEO focus. Blogs demand in-depth, informative, and thought-provoking articles that provide value to the reader. Social media platforms need catchy, concise and shareable content that promotes user interaction. Our team at Clarity Nation, with their diverse expertise, skilfully constructs platform-specific content that maximises engagement and meets the unique objectives of each platform.

We view client feedback as an essential part of our process, and revisions as an integral step to perfecting the final product. Upon presenting the first draft of the copy, we actively seek your feedback. Using your inputs, we make revisions to the copy to better align with your vision and expectations. This process is repeated until you are completely satisfied with the content. Our focus is always on achieving a final product that exceeds your expectations and achieves your strategic objectives.

Ensuring content relevance for different markets is a prime focus at Clarity Nation. We conduct comprehensive research to understand the target market's distinct aspects like cultural nuances, trending topics, regional insights and vernacular usage. Leveraging our AI capabilities, we ingest these insights to produce content strategies that resonate with the local audience. Irrespective of whether you are targeting a specific market or looking to expand to new ones, our adaptive content strategies will enable your brand to connect with diverse audiences.

At Clarity Nation, we understand the critical importance of delivering our services in a time-bound manner. All our projects begin with a detailed discussion to understand your requirements and set realistic deadlines. We then formulate a project timeline, meticulously planning the various phases of the Content Creation process. This ensures that we are able to meet your deadlines without compromising on the quality of our work. You will be kept informed about the progress at each stage, ensuring clear communication and a smooth process.

While we have experience working with various types of businesses, we are particularly passionate about partnering with Startups and Small to Medium-sized Enterprises (SMEs). We believe our comprehensive Content Creation services are most impactful for those businesses, helping them engage their target audiences more effectively, solidify their brand image, and stimulate their growth trajectory.

The project duration varies based on complexity and volume. After understanding your needs and requirements, we’ll provide a projected timeline. Rest assured, we value your time and always strive to deliver projects as efficiently as possible, without compromising on quality.

At Clarity Nation, clarity is in our name and approach:

  • Simplicity: We distill ideas to their core essentials.
  • Understanding: We aim for a clear, shared understanding of objectives and strategies.
  • Precision: Our plans, actions, and communications are exact.
  • Dependability: We deliver as we promise for the rates we quote.

Here's how we apply these principles:

  1. Engagement: We immerse ourselves in your vision to understand it thoroughly.
  2. Planning: Using this understanding, we construct a clear, comprehensive plan.
  3. Execution: We follow the plan to reach your goals through precise and transparent actions.
  4. Refinement: We continually review and adjust our work to ensure alignment with the objectives.
  5. Delivery and Support: We deliver seamlessly and provide continual support for any clarifications or adjustments.

Our focus on clarity permeates our entire process, not just the results. Our journey is clear, simple, and straightforward.

Feel free to contact us for more info.

Partner with Clarity Nation for...

Customer Journey Evaluations

Sarah MacMullen, Ireland is a client of Clarity Nation

“Gosh - spot on guys! Clarity Nation made us aware of things in our sales process we never looked at from our customers' perspective!” - Sarah MacMullen, Ireland

Retain better with Clarity Nation's B2B client journey evals and AI-powered insights.

  • In-Depth Evaluation: Get actionable recommendations from a client's perspective of how you sell and service.
  • Competition Checkup: Navigating your competitive landscape with in-depth analysis to help you stay a step ahead.
  • AI-Powered Precision: Leverage our advanced AI capabilities for data-driven, deeper insights, and superior decision-making.
  • Integration Support: Expert guidance to smooth out potential pitfalls.
Understand your customer journey

26 FAQs - Client Journeys

Learn from the usual questions our customers ask us about our B2B Customer Journey Evaluations - also known as B2B Mystery Shopping. If you have any other queries we haven't covered here please contact us!

The aim is to create a seamless and enjoyable experience for your clients for a mutually beneficial business relationship:
  1. Understand Clients Better
  2. Identify Areas for Improvement
  3. Maximise Retention Rates
  4. Increase Sales and Revenue
  5. Enhance Brand Reputation
  6. Set Yourself Apart from Competitors
  7. Drive Innovation
  8. Provide Personalised Experiences
  9. Improve Internal Processes
  10. Create Advocates
A B2B client journey evaluation, or as some like to call it, B2B mystery shopping, is our ace service designed to take a magnifying glass to your client experience. We become your customers, walk in their shoes, and interact with your business as they would. This helps us perceive your business from their eyes, navigate the paths they journey through, and evaluate the experience they encounter. All this to carve out insights about where you sparkle and where you might need a bit of polish.
We serve you remotely (with some exceptions), if you are a ...
  • B2B Startup
  • B2B Small and Medium-Sized Enterprise (SMEs)
  • B2B Larger Company - for specific work
... and you are active in any of these business sectors:
  • Software & SaaS Solutions
  • IT Services & Consulting
  • Computer Hardware & Networking Solutions
  • Semiconductors & Electronic Components
  • Telecommunications
  • Internet Solutions & Social Media Platforms
  • Civil, Electrical, Mechanical, and Chemical Engineering
  • Aerospace & Defense
  • Automotive & Transportation
  • Medical Devices & Equipment Manufacturing
Ready to enhance your customer journey? Contact us today to craft a bespoke B2B customer journey evaluation strategy tailored to your business needs. Get in touch!
We execute client journey evaluations remotely, leveraging a comprehensive suite of digital tools and techniques to authentically simulate the client's experience across different localities and national borders. This model offers numerous advantages, including pervasive reach, flexibility, and the ability to conduct evaluations swiftly without geographical restrictions. Here's a selection of how we fabricate the realistic client scenarios:
  1. Digital Engagement: We simulate customer interactions via your digital customer service touch-points, including email, live chat, and forms found on your website or mobile app, to not just assess their functionality but also the quality of interactions they facilitate.
  2. Phone Inquiries and Support: Recognising the critical role that telephonic communication plays in customer service, we include it in our evaluations, taking note of factors like response time, the politeness and knowledge of the representative, and the effectiveness of issue resolution.
  3. Website and Application Navigation: Using technologies like VPNs, which allow us to mimic different geographical locations and customer profiles, we navigate through your website or app, checking for elements like localisation accuracy, usability, responsiveness, and overall user experience.
  4. Social Media Interactions: Reflecting the modern trend towards social media customer service, we engage with your business on these platforms and assess the speed and quality of responses and the effectiveness of the resolution offered there.
  5. Automated Systems: With automation becoming an integral part of modern client interactions, we also interact with automatic chatbots and AI-powered support systems in various ways to measure elements like their effectiveness, user-friendliness and alignment with your brand ethos.
All these steps are carried out keeping an eye for meticulous detail, looking out for multiple aspects that can potentially impact the client journey, no matter the platform being evaluated. While the exact focus may differ across evaluations based on your specific objectives and requirements, the aim always remains to provide a comprehensive and objective view of your client journey, driving actionable insights for improvement.
At Clarity Nation, we are able to integrate Artificial Intelligence (AI) into our processes to take our client journey evaluations to the next level. Here's how:
  • Data Analysis: AI assists with mining and interpreting vast amounts of client data, identifying behavioural patterns and trends more efficiently than traditional methods. This insight allows us to evaluate your client journey with unparalleled depth and precision.
  • Real-time Adjustments: AI can process and react to new data in real-time, enabling us to continually update and optimise client journey evaluations based on the most recent customer interactions.
  • Prediction and Scenario Analysis: By learning from historical data, our AI can make accurate predictions about future client behaviours and model potential scenarios. This forward-looking approach allows us to provide proactive strategies that anticipate client needs and enhance their journey.
  • Personalisation: AI enables us to tailor client journey evaluations based on individual client behaviours and preferences, providing personalised insights and strategies.
Please note that at Clarity Nation, privacy is a top priority. We strictly adhere to data protection regulations in all our AI-assisted processes, ensuring client data is always secure.
While mystery shopping might be a more familiar term that originated in the B2C sector, it's equally, if not more relevant to B2B businesses. For B2C, you often have quantifiable reviews through customers that B2B businesses don’t have afforded to them. Hence, B2B businesses sometimes run the risk of operating in the dark. Our B2B client journey evaluations illuminate those dark spots. By stepping into your client's shoes, we gauge the journey from their perspective, providing qualitative data about what's going right and what needs enhancement.
In each B2B mystery shopping journey, we conduct a comprehensive investigation into various facets of your client's experience. Our evaluations are systemic, going beyond the superficial, and delve deep into the nuances of these experiences to generate actionable insights.
  1. Website Evaluation: Your website is often the first interaction a potential business client has with your company. So advancing beyond basic accessibility, we scrutinise how easy it is to navigate your interface, the clarity of the information presented, the intuitiveness of the design, the responsiveness on different devices, and its overall success in communicating your brand’s vision and offerings clearly.
  2. Customer Service Evaluation: Checking the response speed is just scratching the surface. We delve into the effectiveness of communications, whether the team possesses in-depth knowledge of the product or service, if they show empathy and understanding, their problem-solving abilities, and how well they represent your brand's ethos.
  3. Sales Journey Analysis: Here, we examine from the initial sales inquiry to the concluding handshake or contract signing. This includes analysing your sales team's efficiency, their knowledge and presentation of the services or products, their ability to understand customer needs, provide tailored solutions, and adherence to brand values.
  4. Operations Examination: We evaluate the operational functionalities of your business: the efficiency of your systems and procedures, your diagnostic processes, turnaround times, quality control mechanisms, etc. And we don’t just stop at identifying issues, we also provide insights and suggest improvements.
  5. After-Sales Engagement: After-sales care is crucial to client retention and loyalty. We assess how proactive your after-sales engagement is, the effectiveness of the communication, issue resolution process, customer satisfaction surveys, and loyalty and retention programs.
  6. Competitor Comparison: If needed, we can also provide a comparative analysis between your processes and those of your key competitors, giving you concrete data to position yourself more advantageously in the market.
Remember, our aim is not limited to merely pinpointing the challenges, but we also identify your strengths, so you can further leverage them. And as you mentioned, the details do indeed matter! Each business is unique, and we make sure to provide a customised approach tailored perfectly to your needs.
The duration of the client journey evaluation process largely depends on the depth and breadth of your project. However, on average you can expect a complete evaluation cycle, from initiation to delivery of the final report, to take anywhere from 4 to 8 weeks.
Yes, absolutely! In fact, evaluating all client touch-points is crucial to our process. With your help, we identify every stage of the client journey from their first interaction with your business to the ongoing relationship, covering all touch-points including your website, email communication, customer service, billing, product/service delivery, and after-sales support.
Touchpoints are any points of interaction your business has with customers. They can occur at any stage – before, during, or after a transaction – and encompass both online and offline interactions.
  • Website Visit: When a client visits your website, each page they interact with represents a separate touchpoint. Insight can be gleaned from the time spent on each page and number of page views.
  • Social Media Interaction: Every like, comment, share, or direct message from a client on your social platform constitutes a touchpoint. These interactions can be analysed to determine client sentiment towards your brand.
  • Email Communication: Any client action related to an email you've sent, whether they open the email, click a link, respond or unsubscribe, provides valuable insights into client behaviours and preferences.
  • Customer Service Call: A client’s experience with call handling, issue resolution, and overall satisfaction during the call provides data on your service quality.
  • In-person Meeting or Event: Physical interactions such as at conferences, trade shows, or personal meetings offer direct opportunities to connect with the client. Feedback collected here can give invaluable insights into the client’s business needs and expectations.
  • Product Interaction: Details about how clients use your products, including frequency and context of use, can provide insight into their overall experience and indicate areas of potential improvement.
  • Payment Transaction: A seamless, secure payment process enhances customer trust and loyalty, whereas any issues faced in this process need immediate attention and improvement.
Each touchpoint is a significant contributor to the overall customer buying experience. With Clarity Nation's in-depth Client Journey Evaluation, we help you improve your services by closely analysing these touchpoints and implementing strategies for enhanced customer satisfaction and loyalty.
Here are 6 of the most pressing reasons why companies decide to have their customer journey evaluated by a neutral 3rd party like Clarity Nation:
  • Client-Centric Attitude: If you want to optimise customer satisfaction, understanding the client journey is key.
  • Continuous Improvement: If you want to seize every opportunity for growth, recognise that your services/products always have room for refinement.
  • Competitive Advantage: If you want to outperform your competition, identifying unique selling points in your client journey can provide a boost.
  • Strategic Decision Making: If you want to make informed, data-driven decisions, valuable insights can be obtained from evaluating the client journey.
  • Risk Mitigation: If you want to avoid future risks, address potential issues early in the client journey.
  • Revenue Growth and Client Retention: If you want to increase retention and revenue, acknowledge that an efficient and satisfying client journey can be a key contributor.
After presenting our findings, the next steps are somewhat flexible based on your needs. While some businesses have internal teams to implement recommendations, others might require additional assistance. We can of course assist you with the implementation.
Absolutely, Clarity Nation can be hired to evaluate your competitors' sales and services operations. The objective here would be to gain deeper insights into their sales procedures, product or service quality, and customer service, helping you benchmark and enhance your own performance. These are comprehensive evaluations involving our team members to play the role of potential clients or partners. Our activities are professionally conducted with respect for ethical norms, designed to enhance your strategy and customer experience without causing harm or breaching confidentiality.
As a deliverable, you will receive a comprehensive report highlighting all the evaluated touch-points with specific insights and observations. This includes the identification of successful strategies, areas of improvement, and suggested remedial actions or recommendations. You will also receive photographic, audio and video evidence where applicable, along with quotes and feedback from our evaluation journey to provide context and substance to our findings.
The frequency of conducting B2B mystery shopping evaluations largely depends on factors related to your unique business landscape, strategies, and intended outcomes. Here are key elements to consider:
  1. Nature of your industry: Businesses in fast-paced industries with rapidly changing market trends or high competition may benefit from more frequent evaluations, even as often as monthly. On the contrary, for a sector with slower market changes and less competition, bi-annual or annual evaluations could be sufficient.
  2. Time taken to implement changes: This is directly linked to the complexity of the service or product your business delivers. If changes necessitate long periods for implementation and for the effects to be noticeable, it may be beneficial to space out the evaluations a little more - maybe quarterly or bi-annually.
  3. Strategic milestones: The timings of evaluations could be aligned with significant strategic phases of your business like major product/service launches, competitive influxes, or adoption of a new strategic initiative. This helps compare before and after scenarios more effectively.
  4. Size and scale of your business: Larger firms with vast geographical presence may need more frequent evaluations to measure the consistency of experience across different locations. Smaller businesses may require it less frequently as inconsistencies are easier to spot and correct.
  5. Budget: Lastly, cost is an inevitable factor. The objective is to maximise insights while managing the expense. Balancing both requires customising the frequency to your needs and resources.
A monthly, quarterly, bi-annual, or annual frequency usually works well for most businesses. The optimal frequency is a strategic decision that should be tailored based on your specific needs and goals, the nature of your industry, the size and scale of your business, and the budget at hand. Remember that these evaluations are not strictly a scheduled ritual, but more of a tool to drive improvements, and may need revisions in frequency based on your business's phase and strategy.
That's entirely up to you. Some businesses prefer to keep it as a mystery to avoid any bias in regular operations. Others opt to share it with their teams to involve them in betterment initiatives. Either way, our objective remains to provide you with a comprehensive, authentic, and useful evaluation of your B2B client's journey.
Yes, we do! As part of our client journey evaluation, we create a comprehensive map that outlines every step your clients typically take from their first interaction with your business to an ongoing relationship. This map is a vital tool that helps visualise your client's experience, identify any gaps or bottlenecks and provide clear direction for improvement.
We understand that startups often operate with tight budgets. However, investing in evaluating and improving your client journey can yield long-term benefits and potentially save costs in the future. Our pricing is dependent on the scope of the project, and we strive to provide services that offer high value for your investment. After our initial meeting, we can provide a custom quote that suits your needs.
While client feedback is valuable, it often represents a fraction of your client base and the feedback received might not cover all stages of the client journey. Our service provides a holistic view of your complete client journey, evaluating every single touchpoint. The result? You get a detailed, objective, and comprehensive picture of what it feels like to be your client.
Yes, we use a proprietary framework developed based on years of experience in mystery shopping and customer journey mapping. Our framework incorporates best practices from various industry standards and draws upon a multidisciplinary approach combining business strategy, marketing, user experience, and service design. Just to note though, each project is unique and so is our approach. We rarely have a 'one size fits all' methodology.
There is no shortage of phrases that mean more or less the same thing. Try:

Undercover customer experiences, stealth business performance assessment, hidden client pathway analysis, covert customer interaction evaluation, unseen customer journey mapping, business relationship examination, silent shopper scenario, incognito client experience checks, discrete service quality assessment, undetected purchase process evaluation, unobserved customer journey testing, under-the-radar client feedback collection, anonymous user experience assessment.

Not enough? Here some more:

Secret shopper studies, camouflaged client route analysis, concealed customer experience evaluation, discreet buyer research, indirect service review, veiled consumer feedback gathering, incognito patron assessment, unapparent shopper interaction appraisal, cryptic customer journey audit, undetectable client experience survey, low-key buyer behaviour analysis, covert consumer satisfaction study.
Actionable insights empower you to enhance your customer experience with precision. The insights derived from the behaviour patterns, expressed emotions, and pain points of your customers are not merely diagnostic—they guide you to targeted solutions.

Insights could suggest making your website's design more intuitive, recommend an alteration to your communication strategy, or direct changes to your service policies. Each insight is aimed directly at fulfilling your customers' needs and exceeding their expectations.

The ultimate goal here? To enrich every facet of your customer's journey, thereby boosting their overall satisfaction. The outcome: improved conversion rates, increased customer loyalty, and bolstered brand reputation. The additional benefit – these insights are entirely data-driven, ensuring measurable enhancements to your customer journey.
Yes, that's highly recommended! Re-evaluating your client journeys after certain improvements have been implemented is a great way to measure success and understand what's driving the most impact. We would be delighted to work with you again to gauge your progress and provide further recommendations.
Not at all. We believe every business, irrespective of its size or revenue, can benefit from understanding their client journey better. Our approach and methodologies are designed to suit a variety of businesses - from startups to established firms. Each engagement is customised to meet the specific needs and resources of your business.
No. We specialise in providing services specifically to B2B businesses (businesses selling to other businesses). That's where our experience and methodology deliver their best. While we appreciate interest from all sides, we believe in playing to our strengths.
It's perfectly natural to have concerns about the potential impact of evaluations on team dynamics. However, it's important to remember that client journey evaluations are a tool meant to improve the overall client experience, and not just to critique individual performance. They provide valuable insights into various stages of the client's journey and identify areas for improvement.

When implemented transparently, focusing on team growth and client satisfaction, these evaluations can actually bolster team spirit. Team members can better understand their contributions to the client's experience, feel equipped to offer superior service, and celebrate improvements together. Effectively communicated, this becomes less about assessment and more about learning and continued development.

Sectors We Serve

Clarity Nation assist Startups and SMEs anywhere. We focus on the following industries:

  • Information Technology
  • Telecommunication
  • FinTech
  • EdTech
  • AI and ML (Machine Learning)
  • Cloud and Infrastructure Services
  • Agritech
  • Greentech - solar, wind, hydro, etc
  • Environmental Technology (Envirotech)
  • Clean Energy Technology (Cleantech)
  • Data Analytics and Big Data

  • Biotechnology
  • Pharmaceuticals
  • Genomic Medicine
  • Bioinformatics
  • Healthtech
  • Neuroscience
  • Regenerative Medicine

  • IT Consulting
  • Tech-enabled Legal Services
  • Integrated Facilities Management
  • Digital Marketing Agencies
  • SaaS (Software as a Service)
  • Data Consulting
  • Strategy Consulting

  • Electronics Manufacturing
  • Automotive Industry
  • Industrial Automation
  • Aerospace and Defence
  • Semiconductor Industry
  • Digital Manufacturing

  • Civil Engineering
  • Mechanical Engineering
  • Electrical Engineering
  • Structural Engineering
  • Software Engineering
  • Environmental Engineering

  • Construction
  • Mining
  • Utilities
  • Logistics and Supply Chain
  • Transport Infrastructure

  • HealthTech
  • Telemedicine
  • PharmaTech
  • Biomedical Devices
  • Mental Health and Wellness Tech
Repeat your success

Hiring Options

Want to hire Clarity Nation? Here are 3 options:

  • One-time Trial: Test our Content Creation or Customer Journey Evals with no strings attached almost for free! Available on Fiverr or contact us directly.
  • Project Based: A single project, a single fee. Reach out for more info.
  • Retainer Basis: For ongoing support, let's discuss a retainer package. Pay us weekly, monthly, quarterly, or as we agree.
  • Value-oriented Pricing: We are committed to delivering superior service, tailored to align with your financial considerations.
Understand your customer journey

About Clarity Nation

Clarity noun [ U ] /ˈklær·ə·t̬i/ - the quality of being easily understood due to its coherence and intelligibility.

Clarity Nation makes your journey a breeze by playing a critical part in solving two pressing challenges that most Startups and SMEs experience:

1) Customer Acquisition: Finding the time and resources to create content that really drives sales can be tough. Here's what we do..

2) Customer Retention: Knowing precisely what your clients think about your work can be elusive. Here's how we assist..

Clarity Nation is led by Mark Schäfer, who hails from Germany and now calls the vibrant city of Pune, India, home. With a comprehensive track record spanning two decades in... More ...

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Clarity Nation is expanding. We attribute all our growth to talented content creators and client journey pros. If you're experienced, skilled, dedicated, and ready to collab, we invite you to associate with us!